DIGITAL MARKETING




Search Engine Marketing


Making sure your website is found is just as important as having one. When you advertise with Google AdWords, you reach customers at the right moment. Having your ads placed at the top of the search engine results is powerful tool to generate high quality leads. It only costs you when your ad is clicked, ensuring that your dollars are never wasted.


Here’s what you can get with Google AdWords’ Search Engine Marketing:


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Targeted Reach

With SEM, you can select keywords relevant to your business and your ads will only show when the user searches for these terms. This way, you know that your ads are shown to people who are actively looking for your products and services online.

Greater Control

Editing your ads and adjusting your budget is flexible. There’s no limit on how many revisions until you get the results that you want. You can also target your ads to specific languages and geographic locations.

Measurable Value

There’s no minimum spending requirement or time commitment. And with the cost-per-click option, you’re only charged if people click your ads. This means that every cent of your budget goes towards bringing new prospects to you.



Our experts can help create, optimize and monitor your campaign, making sure you get the most of your investment. Request for a free quotation today.



Google Display Network


79% of the time online is spent outside of search – across millions of websites, mobile apps, social media, online videos, email and blogs. Consumers research more than ever throughout the purchase process. With Google Display Network (GDN), you can reach out and connect to these internet users across different platforms. You can also use images, animations and videos to capture their attention.


Choose where and how your ads appear.


Website Content/Keywords

Similar with SEM, you can also choose keywords in targeting audience. But instead of matching the user’s search terms on Google search, Google will crawl the websites in their network to match the website content that is most relevant to your selected keywords.

Placements

With website contents, you have no control on which websites or apps will your ads show. For placement targeting, you can choose specific websites where you want your ads to appear.

Website Topics

If you have no idea of specific websites related to your business, you can also select grouped categories that are related to the audience you want to reach.

User Interests

How about user behaviour? Instead of selecting keywords, placements or topics, you also have an option to select an audience based on their browsing history or search history across Google’s different platforms.

Demographic & Gender

On top of all these targeting options, you can also add in specific age range or gender that you want to target. This is very useful especially if your products or services are gender-specific or age-specific.


Having all these options can be overwhelming. Let YP Digital assist you in deciding which audience target is best for your business or your marketing objective.



Youtube Advertising


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Video is the new king of content. A well-crafted video marketing campaign will draw audience’s attention and help you reach your potential customers in a dynamic and captivating way. Video ads show stories about your business or on how your business shapes the world – whether it’s a quick, 10-second story that can capture your audience’s attention or a highly engaging 3-minute storyline.

Similar to Google AdWords SEM & GDN, you also have the flexibility to choose your desired target audience on YouTube and the results are also measurable. If you have a makeup online store, we will help you reach out to users watching videos of makeup tutorials. If your marketing goal is to strengthen your branding in Singapore, we can help you advertise through popular YouTube channels in Singapore.

Plus, you only pay when users have seen at least 30 seconds of your video, or when they completely watch the video – if it’s less than 30 seconds. Request for a free quotation today.



Facebook (& Instagram) Advertising


Almost everyone you know has a social media account. In fact, there are more than 3.8 million Facebook users in Singapore alone – making up 86% of internet users in Singapore. Instagram, on the other hand, has 1.35 million active users in Singapore. All these users are spending an average of 2 hours a day browsing Facebook and Instagram.

With Facebook Advertising, you can show your sponsored ads to these people who are actively using the platform. In addition, Facebook keeps track of user activities in the platform, so it’s even more flexible to customise reaching out to the right people you’d like to connect with and delivering relevant messages.

Don’t miss out on this chance to engage your audience more effectively through custom targeted ads! Request for a free quotation today.

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Get A Quote

To get a quote, please fill up the form below, send us your enquiry and we will get back to you soon. Alternatively, you can contact us at (65) 6356 8080 or email us at digital@yp.com.sg

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