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Digital Marketing

Digital marketing creates and requires data. But just having data isn’t going to change anything. Data must be accurate and have context to be actionable.

“Without facts and principles, data is useless.” – Bob Hoffman, Writer, Speaker 

 

What is digital marketing?

Digital marketing is the marketing products or services using digital tehologies on the Internet, through mobile phone apps, search, display advertising, and any other digital mediums.

Digital marketing channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks

Digital ERA

There are a number of ways for brands and business can use digital marketing for their marketing efforts to increase their potential reach customers. The use of digital marketing in today’s digital era not only allows brands to market their products and services but also allows your online customers’ support through 24/7 services to make customers feel supported and valued.

With the use of social media interaction also allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them.

As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experiences on a product or brand. It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to increase direct contact with the customers and manage the feedback they receive appropriately.

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Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:

  • Attract attention and generate leads
  • Expand customer base
  • Generate or increase online leads
  • Increase brand awareness or credibility
  • Engage an online community of users

Search Engine Marketing

Search engine marketing (SEM) is another form of Internet marketing that involves the promotion of company product and services by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

SEM may incorporate search engine optimization (SEO), which contains relevant contents and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

Facebook and YouTube marketing services. With more than 3.8 million Facebook users, 74% of which use Facebook every day, and 2.7 million YouTube accounts in Singapore, this is a massive market that business cannot afford to ignore.

Video Marketing

Video marketing is using video to promote or market your company product or services and increase digital engagement through youtube and social channels, at the same time educate your customers or consumers and reach out to a wider audience.

Today video is more than entertainment,  Video on landing pages or website is capable of increasing conversion rates and video not only transformed how businesses market and how consumers shop; it’s also revolutionized how business connect and convert prospects and how service teams support and delight customers. These videos can be embedded to websites, online directories, posted to Facebook and more – quickly, simply and affordably

Web Design & Development

Websites are also readily available and accessible 24 hours a day.  Because of this, your customers or potential customers can visit your website for support or information on new and upcoming products and services at their convenience. Your website will act as an invaluable and always-available resource of information that would otherwise only be accessible during your company`s business hours with your staff.

Websites bringing the shops to you, in the comfort of your own home and lets you shop for the products you’re looking for.  Retail businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase. Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business.  Which ones you choose depends on the type of business you are in.

A website is also important because it helps you establish credibility as a business, establish company’s brand.  It also serves as a storefront, is part of the compaany’s corporate branding, product and services informaton.

Search Engine Optimization

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to web users in the search engine.  SEO refers to the improvement of unpaid results (which known as “natural” or “organic” results) and excludes direct traffic/visitors or any purchase of paid placement.

The rankings of these search results are determined by Google’s algorithm. Although Google’s algorithm remains secret, the common known factors can be divided into three categories:

On-Page SEO factors – The ranking of the website has high contributed by on-page factors. The on-page SEO consists of all the important elements of SEO that we can control the best and the most important factor is the content.  A content  page that is worthy of a search result position.

Technical SEO – Refers to improving the technical aspects of a website, making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimization.

Off-Page SEO factors – In addition to on-page SEO factors, there are off-page SEO factors. These factors include links from other websites, social media attention, and other marketing activities outside your own website. These off-page SEO factors can be rather difficult to influence. The most important of these off-page factors is the number and quality of links pointing towards your site. Take note the more quality, relevant sites that link to your website, the higher the chance of increasing your position in search.

Email Marketing

Email marketing is another top digital media channel to promote products or services through email and it is important for customers’ acquisition and retention,  Email marketing is the act of sending a commercial message especially to a target group of customers, using email process.  It usually involves using email to boradcast product or services advertisements, promotion or offer, business events for solicit sales and is meant to build loyalty, trust and brand awareness.

Marketing emails can be sent to a purchased lead list or a current customer database and provides a cost-effective method to test a variety of marketing content. This includes visual creative, marketing copy and multimedia assets. The data gathered by testing in the email channel can then be used across all channels of both print and digital marketing campaigns.

Database Marketing

Database marketing is direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes.  Database marketing focuses the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications.

There are two main types of marketing databases;

Consumer databases are primarily geared towards companies that sell to consumers and we often abbreviated as business-to-customer (B2C)
Business database often comes with more advanced information that can provide a more in-depth type of business or segmentation.  This is mainly because business databases aren’t as restricted by the same privacy laws as consumers databases and often abbreviated as business-to-business (B2B)

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